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Publishing a Status Report

At the start of the century, we could only speculate about how technology would shape our lives in the coming years. Would people throw out their books in favor of digital content? We couldn’t really tell.

Today, things are becoming clearer. We know that people across all age groups are still reading print books, but they’re also incorporating technology into their lives in seamless ways. Not everything is done digitally, but everyone has their own way of improving their lives through tech.

Online content has helped satisfy our curiosity. We can now follow our passions with a plethora of platforms, including books but not limited to them. We have TV, social media, music platforms, online education, etc. To an extent, we’re witnessing a sort of democratization of content. It’s our interests, desires and goals that drive the content available in the 21st century, not just the whims of the creator. In many cases, products escape the full control of their creators, acquiring a life and following of their own. Even children are having an input in content creation. Parents are increasingly talking with their kids and including them in decision making when choosing what books to buy and shows to watch, so content providers have an incentive to respond to their demands.

Books themselves are witnessing some changes too. Graphic novels and comic books are as popular as ever, and many publishers are putting out illustrated adaptations of classics. Audio is also becoming popular. New formats like podcasts are gaining in popularity, and so are modern radio dramas and audiobooks.

In short, we’re living in an incredible time. Never before has there been such a wide choice of content and communication between content providers and consumers. Should this always be the case from now on, we’re sure that there are bright times ahead, too.

Source: “The Future of Publishing Is…”, Kristen McLean, London Show Daily, P.3


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